- Design for people first, machines second
- Design content out, not canvas in
- Design to be device agnostic
- Design systems, not pages
- Design for behavior
- Design for speed
At the heart of our style guide is the desire to inspire experimentation. Challenge the norms. Design for peoples needs, not hypothetical users that might not exist. And eat our own dog food. If we are not using it, why should anybody else.
Move fast and break things, then move fast and fix it. Ship early, ship often, sacrificing features, never quality. Kyle Neath